El Real Madrid y adidas presentan la colección ‘Artist Pack’ Esta línea de ropa da visibilidad a los proyectos sociodeportivos de la Fundación Real Madrid que integran colectivos vulnerables.
El Real Madrid y adidas presentan la colección ‘Artist Pack’ adidas and the Real Madrid Foundation offer Artist Pack, a new line of clothing that combines art, sports, and social inclusion. This innovative line was designed by renowned graffiti artist Zeta 1970, whose work has been recognized by the Madrid Community as inmaterial patrimony.
Artist Pack is an initiative that aims to use the connection between urban culture and football to promote Real Madrid’s social work worldwide with the goal of integrating vulnerable groups.
Zeta 1970 produced an original work of art that embodies the core principles of the Real Madrid Foundation. Their unique design uses football as a symbol of unity among various communities, sending a clear message: discrimination based on gender, religion, culture, or socioeconomic status has no place in the workplace.
Real Madrid, one of the most successful and well-known football teams in the world, has decided to launch its own clothing brand in an effort to increase its visibility in the fashion and sports markets. This new initiative will allow the team’s fans and supporters to show off their pride and passion for the club through a variety of high-quality, exclusive products. The brand, which will go by the name RM74, will provide a wide range of clothing and accessories for men, women, and children, from shirts and pants to shirts and satchels. With this new venture, Real Madrid hopes to solidify its position as the industry leader in both sports and fashion.