El Real Madrid y BMW España celebran el evento ‘Rethink The Game’ en el Bernabéu The president of the BMW Group in Spain and Portugal, Manuel Terroba, and president Florentino Pérez attended the event.
El Real Madrid y BMW España celebran el evento ‘Rethink The Game’ en el Bernabéu The first Rethink The Game, The Event event was held at the Santiago Bernabéu to celebrate Real Madrid and BMW España’s partnership. It is a collective and participatory event where some of the most inspirational voices from various disciplines are cited to encourage discussion on social and environmental issues. Real Madrid president Florentino Pérez, Emilio Butragueño, the director of institutional relations, and Manuel Terroba, the executive president of BMW Group in Spain and Portugal, all attended the event.
During the occasion, a call to action was made to reflect, think, and innovate in the present in order to succeed in the future. With the goal of encouraging meaningful changes, the participants gave their all to help us reflect on how we do things and how we might all do better. The event is designed with the Sustainable Development Goals 3 (health and well-being) and 11 (health and sustainable communities) in mind.
Butragueño: “We share values with a prestigious BMW brand.”
We have the distinction of sharing these values today, which are associated with excellence, hard work, effort, leadership, responsibility, and respect, all under the prestigious global BMW brand. We have embarked on an adventure through our strategic alliance that enables us to strengthen our brands and share goals and objectives from the culture of the afán of superación, the spirit of teamwork, and humility.
“This strategic alliance between Real Madrid and BMW España is based on a shared vision and is inspired by the determination to advance working together,” said Manuel Terroba, president and executive of BMW Group in Spain and Portugal. Because we must remember that we are responsible for acting as catalysts for the mañana’s actions, not only for the present.